A Few Shades of Grey: Adding Graphical Portraits to a Publication

boomer-living-1 Creating an effective corporate communication involves lots of creative experimentation to make your publication fresh and inviting. The graphics play an important part in making the publication visually intriguing. Adding special visual effects can make the publication more exciting to read and to follow.

We developed a special effect that involves converting portraiture to just a few shades of grey or gradations of one or two colors. It get away from the standard photo treatment and takes your publication one step further into the creative realm.  But it needs to be the right audience for a slightly more creative approach.

We used close-up portraits, especially of people with lots of character lines or distinctive features. This effect works great for newsletters about people, healthcare, living styles, baby boomers, seniors, authors, artists, and performers, to name a few.  It also works great for biographies.

Pictured above and below are some samples of newsletters using this effect.

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To find out more about how we can help create an effective newsletter, e-publication, or invitation for your firm or organization, contact HWDS at hwdesign@west.net.

Pixels Made Perfect

Many of our readers sent us e-mails giving us a thumbs-up on our last blog post, Jumping Off the Edge. As a result, we have decided to create another blog post about unusual border treatments. This time, we used pixels as our special effect.

A pixelated border treatment is a great special effect for newsletters on communication, technology, the Web, and electronics. It can also be used for other topics such as automobiles, sports, transportation and corporate communications. Used in the right combination, these graphics can help create successful corporate communications.  Take a look at our masthead. It employs a pixel treatment.

The newsletter below uses a unique pixelated reverse fill. Digital-Newsletter

Here’s some examples of different pixelated border effects.

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cardigitized face-digitzedTo find out more about how we can help create an interesting edge effect for your company’s newsletter, collateral or e-publication, contact HWDS at hwdesign@west.net.

After all, we live in a digital world.  Why not make your newsletter pixel perfect?

Jumping Off the Edge

At HWDS, we often like to break out of the box. Recently, we have been adding unique edge treatments to photos.  These border effects can spice up any publication. Our goal is always to remain fresh, especially when creating monthly newsletters.

Too often we see photos with the standard rectangular or square shape.  As a result, we started jumping beyond the edge and adding an unusual graphical element as a border.

Here’s some examples of special effects that we created for the edges of photos.

1) The Curve Effect.  Here a curved band of color defines the bottom edge of the photo.  This is a great technique for newsletters on tropical vacations, beaches or summer fun.

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2) The Bubble Effect. These bubble shapes define the edge of photos.  This is a great technique for newsletters or publications on water issues.

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3) The Star Effect.  These star shapes create an interesting edge for any photo.  Stars are wonderful elements to use for newsletters or articles that require a celebratory theme.

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4) The Type Effect. Here, the type is filled with the image and is actually an extension of the scene.  This is a great technique for newsletters on travel, tourism or special events.

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For the newsletter below, we used the bubble effect. This effect works well when the newsletter has lots of white space.  A fun type treatment that works well with the waves in the water was also used for this design.

We believe that it is best not to mix to many special effects in the same publication. Consistency and simplicity of design is critical to creating a successful corporate communication. In fact, we adhere to this approach with all the designs we create for our clients.

Newsletter sample using the bubble effect

Newsletter sample using the bubble effect

To find out more about how we can help create an interesting edge effect for your company’s newsletter, collateral or e-publication, contact HWDS at hwdesign@west.net.

Go ahead take a risk and straddle the edge!  You’ll be glad that you did.

Creating Effective Newsletters: Tip #7—Open Your Refrigerator

Here’s a great idea for spicing up a newsletter based on healthcare, fitness, nutrition, cooking or food:

Take advantage of ordinary food items in your refrigerator. Photograph close-up shots of fruit and vegetables. Outline and knock out the backgrounds in Photoshop, adjust the color density and then add these images to your newsletter. Wrap text around the fruit vegetables or place these elements at the corners of the page. We have included some examples below.

Including photos of fruit and vegetables adds color and interesting shapes to an otherwise static newsletter. You’ll be pleased with the results and how easy this is to do. And then you can have fun eating your visual enhancements as well. What fun!originalsforBloginddbar Blognewsletters