Why Corporations Should Outsource Their Marketing Campaigns

harlanwestblogphotoBy Harlan West, Design and Marketing Professional

I am speaking from experience, not just because we provide outsourced graphics projects for big corporations. When I write, the word “outsource,”  I am referring to local creative firms, not offshore agencies. Here’s 10 ways that outsourcing the marketing effort will create positive results.

By outsourcing your marketing effort you will…

Mixed up graphic designer struggling with client1) Bring in a fresh outsider perspective.  Looking in from the outside in will provide for more creativity outside of what could be a stale corporate culture. The outside creative agency will undoubtedly bring in new ideas and ways of thinking that would probably even never cross your mind.

2) Be able to meet unreasonable deadlines. Outside agencies have the flexibility to work odd hours to meet deadlines for that special event happening in less than 24 hours. Most design and creative shops are not 9 to 5 operations. They often work late at night long after you have left the office. Our firm, for example, often works weekends and evenings to meet all client deadlines. The creative juices never stop flowing.

3) Save costs on employee salaries, benefits, insurance and pensions.  While this is an obvious advantage, the extreme cost may not be as evident as one would think. In addition, you don’t have to worry about administering these human resource issues. Continue reading

Print Budget On the Line? Hang Up and Switch to an Online Newsletter

Has your print budget virtually disappeared in this age of digital media?  Don’t despair.  Online e-newsletters and e-publications are here to help. Join the trend and you will see how quickly you become a believer in online media.

Indeed, by switching to an e-newsletter you will have the ability to:

1) save money.  No longer do you have to worry about print, mailing and distribution costs. Yes, there are programming costs but these are usually quite a bit less than printing, postage and fulfillment.

2) have the world as your audience. Your newsletter has the potential to reach people around the world. No longer do you have to confine your readership to just your mailing list.

3) publish content that is up-to-date and current. You can get the information out quickly and keep it current with regular updates or supplemental articles. No longer do you have to wait for the printer and “snail mail” to distribute content that in many cases is weeks old. Continue reading