The Importance of Having a Corporate Newsletter

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing newsletters for major corporate clients including Kaiser Permanente, Metrolink, Metro, Time Warner Cable and the Cities of Norwalk, Orange and Santa Monica.

Don’t underestimate the importance of newsletters! A regular monthly newsletter has many outstanding benefits. It is a great way to…

  • communicate with clients, employees, vendors using a very effective medium that contains information which is usually very timely and up-to-date.
  • keep the audience up-to-date on current events, news and what’s happening in your company and in the industry. Your company will not only appear contemporary but also state-of-the art.
  • reach a broad spectrum of people, especially if the publication is delivered electronically as an online publication. This saves expensive print costs. Our innovative “iMags”  with flipping-page technology, can help your company save costs while still providing a highly interactive and technologically-advanced publication. Continue reading

Why Corporations Should Outsource Their Marketing Campaigns

harlanwestblogphotoBy Harlan West, Design and Marketing Professional

I am speaking from experience, not just because we provide outsourced graphics projects for big corporations. When I write, the word “outsource,”  I am referring to local creative firms, not offshore agencies. Here’s 10 ways that outsourcing the marketing effort will create positive results.

By outsourcing your marketing effort you will…

Mixed up graphic designer struggling with client1) Bring in a fresh outsider perspective.  Looking in from the outside in will provide for more creativity outside of what could be a stale corporate culture. The outside creative agency will undoubtedly bring in new ideas and ways of thinking that would probably even never cross your mind.

2) Be able to meet unreasonable deadlines. Outside agencies have the flexibility to work odd hours to meet deadlines for that special event happening in less than 24 hours. Most design and creative shops are not 9 to 5 operations. They often work late at night long after you have left the office. Our firm, for example, often works weekends and evenings to meet all client deadlines. The creative juices never stop flowing.

3) Save costs on employee salaries, benefits, insurance and pensions.  While this is an obvious advantage, the extreme cost may not be as evident as one would think. In addition, you don’t have to worry about administering these human resource issues. Continue reading