Why Internal Staff Meetings Should be Replaced

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

In the name of successful corporate communications, I strive to provide the best tips for how to effectively communicate. Holding internal office meetings is not among the strategies that I recommend. In fact, monotonous meetings are one of my pet peeves.  Meetings almost always, are a waste of valuable productive time.

Years ago, I worked for an employer that held meetings followed by more meetings.  Rarely was anything accomplished. EaMeeitngburnoutch week, one of the managers used to inconvenience his colleagues while he went on a long diatribe about how much his staff accomplished during the previous week.  He used the time to toot his own horn for nearly 20 minutes while others suffered through the agony. As a result, the staff, including myself, came to dread meetings. This example demonstrates a complete failure in attempting to communicate effectively. It’s one that we can all learn from and become better communicators, as a result.

Here’s some suggestions to avoid meeting burnout:

1) Keep meetings on point.  Don’t stray from the reason you called the meeting!  Don’t allow a participant to hold the meeting hostage by going off on a tangent. Look to old cartoons and know when to get the cane in order to pull them off stage. Continue reading

Don’t Make Your Clients Wait

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

So much of what we do in today’s fast-paced world involves standing in line and waiting… In every store that I go into, I discover the presence of long lines at the cashier with no one to help you. There’s an important  lesson to be learned here. Building great corporate communications means catering to your clients, not keeping them waiting unnecessarily.  In short, it means giving them the service they deserve.

Stressful people waiting for job interviewAnticipation is not what you want. You want to deliver confidence and trust in your firm so that the client knows what to expect.

A good marketing firm…

1) excels at communication.  It ensures that the client is kept up-to-date on all the latest edits and that concepts are approved at all stages of development. Including the client is as a partner in the decision-making is very critical to the success of the project. The marketing firm should also return all phone calls and e-mails promptly. Staying connected is staying communicated. Never leave your client hanging. If you do, they might hang up!

2) knows how to meet all deadlines.  In advertising land, everything is due yesterday.  But the experienced marketing firm, design group or ad agency should know how to properly plan for the unexpected.  During its 21-year history, our firm has never missed a deadline. Missing a hard deadline is the death knell of any firm. Proper planning and trafficking of all jobs will ensure that all deadlines are met. Continue reading