Printers have moved from being detrimental to the environment to being very supportive of the recycling movement.
While at a press check this weekend for a job on the web press, I was actually reminded of how much large commercial printers do to promote recycling and sustainability. In fact, the printing industry is one of the biggest adherents to recycling. First and foremost, most printed products today are printed on paper stock made from recycled paper pulp. In addition, the printing industry has moved away from using colored papers due to the difficulty and added cost of recycling these papers. Today, the large amount waste created from printing during the make-ready stage and bindery stage is typically collected, baled and compacted into a block and then sold to companies that make products from paper and printing waste.
Indeed, the printing industry gets an undeserved bad wrap for being environmentally unfriendly. In all actuality, most printers today print on papers that are made of recycled fibers and they send the waste from the printing process, otherwise known as “make-ready” as well as the used metal plates off to be recycled. Nearly 60% of printed publications today are printed on paper made of recycled fibers. By using recycled papers and planting new trees, the printing industry is taking essential steps to reduce the deforestation of our earth.
The great thing to keep in mind is that paper is not only biodegradable but it is also recyclable and reusable.
As stated in our blog post, Paper Adds Weight to Your Marketing, there are a wide range of recycled, environmental paper choices. Using these papers helps to demonstrate a commitment to our environment. There are 100%, 80% and 30% post consumer fiber choices as well as 50% alternative fibers/50% consumer fibers. These papers are Processed Chlorine Free (PCF), FSC® Certified (meeting the mark of responsible forestry), Green Seal™ Certified (a minimum of 30% post consumer fiber with mill processes and packaging that are environmentally preferable) and Carbon Neutral Plus (helping to reduce carbon emissions with a commitment to conserving the environment).
Printers also help the environment by:
- Eliminating excess ink use by performing precise calculations
to reduce the amount of wasted ink
- Using soy-based or vegetable inks
- Using more digital printing presses instead of offset lithography
- Recycling rags and clean-up materials
- Complying with Occupational Safety and Health Administration (OSHA)
So next you visit a large commercial printer for a press check, ask to see how they are reducing their carbon footprint. You’ll probably be pleasantly surprised.
If your company needs an innovative newsletter, annual report, creative consulting or print management, please contact HWDS at firstname.lastname@example.org. We make beautiful things happen. To find out more please visit westdesign.com.
Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundreds of publications for both print and online purposes.