Avoid Milk Toast Marketing for the Masses

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

Why be boring when you can be exciting?  Effective design should be a means to creatively stand out from the crowd.

Do you often wonder why everyone has to drive basically the same mass-produced car and wear the same mass-produced clothes?  Cars, for instance, have become so blazae, with everyone driving basically the same milk-toast 4-door sedan. Even luxury vehicle manufacturers copy each other and offer little variation from the competition.  Milk Bottle,Glass, Egg and Bread on white BackgroundIt’s too bad that we don’t have more stylish models like the big finned cars of the 1950s or the sleek muscle cars of the 1960s.  Let’s face it, there are fewer and fewer choices today. Indeed, it seems that nearly every time I discover a unique product it is not there when I return to the store. Unusual and slow-moving products end up in the marketing graveyard. In short, there is little room for anomalies and variety. Continue reading