Silver Marketing—75 Bold Ideas to Make Your Publications More Successful

By Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

I am proud to commemorate the publication of 75 blog posts! Celebrate with us by continuing to read our blog and encouraging your friends and colleagues to subscribe as well.  Here’s a list of the last 25 blog posts on our site. These constitute 25 unique ideas for making your marketing publications (online and print) more effective and hence successful.

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Here’s 25 fabulous reasons since our 50th blog to keep reading, rereading and forwarding.  Each one of titles contains a link to the original article on our blog at  successfulcorporatecommunications.com.

75. Make Your Marketing Grow Green

74. A Great New Visual Effect for Beautifying Corporate Reports: Pairing Grayscale with Color Images

73. This Mothers Day, Give Mom Flowers—By Design

72. Marketing Materials are More Effective When you Paint with Your Content

71. 23 Tips for Developing an Effective Park District/Recreational Catalog

70. Delivery: Too Often an Overlooked Piece of the Marketing Package

 69. Using the Influence of Art Deco Architecture to Add Elegance to a Publication

 68. Fashionable Design

 67. Avoid Milk Toast Marketing for the Masses

66. Why Retail is Dying a Slow and Painful Death

65. The Benefits of Press-Checking a Printed Publication

64. Flying Off the Web Press with 50,000 Quantity

63. Political Campaigns: Dont Throw Your Hat in the Ring Without Effective Branding

62. A Well-Designed Interview About Design—Part II

61. A Well-Designed Interview About Design—Part I

60. Refreshing Your Newsletter is Like Getting a Car Wash

59. Why Small Businesses Need Newsletters for Effective Marketing

58. Why Doctor Groups and Healthcare Professionals Need Newsletters

57. Fly Higher with an Airline Newsletter

56. The Value of Transit Industry Newsletters

 55. How the Printing Industry Has Become Environmentally-Friendly

54. Look No Further for Inspiration

53. Paper Adds Weight to Your Marketing

52. Happy Halloween from Successful Corporate Communications!

51. 50 Reasons to Follow the Successful Corporate Communications Blog

Use these great ideas to grow your corporate marketing, design more effective publications, gather inspiration, use paper effectively, refresh your newsletter, develop effective recreational catalogs, make delivery services run smoothly, and to try new photo treatments.

Like silver, a precious metal which symbolizes a “75th anniversary, these 75 blog posts are precious tips for building successful corporate communications

 

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If your company or organization needs an innovative or unique design solution for an invitation, corporate report, newsletter or website, please contact HWDS at hwdesign@west.netWe make beautiful things happen. To find out more please visit westdesign.com

Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.

 

50 Reasons to Follow the Successful Corporate Communications Blog

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

I am proud to commemorate the publication of 50 blog posts! Celebrate with us by continuing to read our blog and encouraging your friends and colleagues to subscribe as well.

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Since we just completed our 50th blog post, here’s 50 fabulous reasons to keep reading and rereading:

  1. Take advantage of valuable design tips for your newsletter.
  2. Use color to make a more effective publication.
  3. Learn how to create effective mastheads.
  4. Escape the pitfalls of staff meetings.
  5. Learn ways to deal more effectively with your clients.
  6. Discover how to create more effective bilingual publications.
  7. Find valuable tips on advertising.
  8. Learn about effective branding.
  9. Gain valuable information about e-publications.
  10. Increase your knowledge of printing techniques.
  11. Increase your appreciation of elegant paper stocks.
  12. Learn how to create effective event promotions.
  13. Discover ways to include effective infographics, charts and diagrams in your publications.
  14. Learn about ways to find employment as a skilled graphic designer.
  15. Unearth new ways to promote healthcare events.
  16. Invent new ways to illustrate your newsletter with the use of graphical icons.
  17. Find ways to develop an effective logo for your company.
  18. Learn about ways to add a mascot or cartoon character to your newsletter or publication.
  19. Differentiate your company’s product and service from the competition.
  20. Produce beautiful maps that provide more than just directions.
  21. Explore new ways to be more responsive to your clients.
  22. Recognize how to find a quality print vendor.
  23. Realize the beauty that nature can add to a publication.
  24. Originate the use of iMags for your company’s publications.
  25. Learn how to save $1,000’s on publication costs.
  26. Conceive of new ways to use patterns in your publications.
  27. Innovate the use of online publications in your company’s publication requirements.
  28. Discover ways to add navigational elements to a newsletter.
  29. Lean how to use photos for maximum impact.
  30. Make the best use of typestyles to increase the legibility of a publication.
  31. Find new ways to maintain quality control.
  32. Learn how outsourcing the design of your publications can save the company money and can increase the return on investment (ROI).
  33. Find out why it is important to use a marketing firm that specializes in your industry sector.
  34. Learn what makes your client “tick.”
  35. Discover the importance of having a corporate newsletter.
  36. Explore new reasons why corporations should outsource their marketing efforts.
  37. Unearth the ultimate checklist for developing successful marketing materials.
  38. Invent new ways to harness the power of the word of mouth.
  39. Explore how color defines your brand and shapes your newsletter.
  40. Find out how silhouetted graphics can shape your newsletter.
  41. Invent beautiful patterns and graphics through the use of shadows.
  42. Learn how metallic pins can make great promotional items or giveaways to honor anniversaries, celebrations, or facility openings.
  43. Discover how to use fruits and vegetable shapes to craft an unusual masthead or headline.
  44. Learn how to create healthy designs for healthcare marketing.
  45. Pioneer new ways to include graphical portraiture in your publication.
  46. Benefit from testimonials and how they can create great “buzz.”
  47. Discover how to make your newsletter soar to new heights by adding architectural elements.
  48. Find out how to add edgy border treatments that will make your articles jump off the page.
  49. Recognize the importance of type and how it impacts the look, feel and legibility of the publication.
  50. Discover ways to “tune-up” your marketing without ever getting your hands dirty.

These topics and more can be found on our blog.

Happy reading!  But remember to ask yourself the following question: “Why just be a reader when you could also be a leader?”

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If your company needs an innovative newsletter, e-publication, meeting presentation or  advice on communicating, please contact HWDS at hwdesign@west.netWe make beautiful things happen. To find out more please visit westdesign.com.

Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundreds of publications for both print and online purposes.

The Ultimate Checklist for Marketing Materials

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

Catch your breath. Stop before you click send to the printer. There’s some things to check first. These are all part of quality control.

  1. CheckboxProofread.  Have another set of eyes review all the content.  Sometimes the most glaring errors are the  most obvious and the hardest to catch. It is best to have an outsider who has never seen the content check it over with a fresh perspective.
  2. Client approval. We always make sure that our clients have signed-off on the final artwork before it goes to the printer.  NEVER skip this step. Too much finger pointing can occur later without proper sign-off from the client.  Also, it is good idea to save all e-mails and time sheets so that you have a paper trail of documentation.  Just in case… Continue reading

The Importance of Counting to 10

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing newsletters and publications for major corporate clients.

 

 

eggon-my-faceI learned my lesson when I published the last blog post from my cell phone.  I accidentally hit the “publish” button instead of the “draft” button.  It left egg on my face.

Ah, yes. Some of the readers noticed a few embarrassing typos due to my fancy fingerwork  on my smartphone. In fact, one of my long-term colleagues frequently refers to me as the “mad typist.” In this case the name fits.

There’s no excuse, but we all know how technology can sometimes leave us hanging with our pants down.

Anyway, it does not pay to be “quickfinger.”  Make sure to proof everything well and check and double check the content several times before hitting “send” or “publish.”  It will save you a headache in the end.

And, try to avoid the temptation to publish content from a smartphone. We can never be too cautious when it involves posting content on the web.

So next time, I will count to 10.  It will prove to be a ten seconds well spent and I will try to do it before the “world” knows.