By Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.
Let’s get moving!
Let’s face it, transit projects can fuel an economic engine by bringing new jobs, ameniites, business and impetus to otherwise depressed areas. Transit newsletters are a great forums for discussing the great public benefits of new transit projects. Indeed, transit newsletters serve many valuable purposes and help transit agencies, bus companies and rail authorities to:
1) connect with riders. On buses and trains, there’s a captive audience with little more to do than to look out the window or to send texts or emails. Onboard newsletters tend to have a very high readership rate. For 17 years, we designed Metrolink Matters, the onboard passenger rail newsletter for the Southern California Regional Rail Authority. It has a very high readership rate, largely due to the fact that passengers like to read what is in front of them. It’s similar to reading the magazine in the seat pocket of the airliner.
2) keep riders informed. This is a great way to keep passengers up on the latest developments which may include updates to passenger rules, bus fares, safety standards, park and ride lots, transit schedules, as well as upcoming events along the lines.
3) inform employees. They, like riders, need to be up on what’s “shake’n.” New regulations, laws, company policies, and fare restructures are great tidbits of information to include in a newsletter.
4) build morale. Featuring articles on exemplary employees can be quite a morale builder. Try including photos of staff at company events or busy at work. This sends a positive ripple effect through the entire company.
5) provide important information on connecting transit. This might include new construction, line extensions, fare restructuring and transfers. Newsletters are a great way to connect with riders and to allow them to connect along the line with other modes of transportation as well as other service providers.
6) offer incentives. Special promotions such as coupons, contests, and advertisements can be easily publicized through a transit newsletter. Advertisers can also help subsidize the cost of the newsletter.
7) provide commute options. Transit newsletters are a wonderful way to disseminate information about various rideshare modes and alternatives to typical drive-alone commuters. Check out CommuteSmart News, a monthly online e-newsletter which we have been designing since 2005.
Get onboard and ride along with a transit newsletter!
If your company needs an innovative transit newsletter, e-publication, or promotion, please contact HWDS at firstname.lastname@example.org. We make beautiful things happen. To find out more please visit westdesign.com
Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes