Corporate Branding

Corporate Branding to Distinguish Your Company from the Competition

Successfully differentiating your company or product amongst the competition requires building a brand strategy tailored to your unique corporate identity. A solid brand identity builds lasting customer loyalty that produces compelling market results.

Before undertaking a brand redesign, it is important for a company to develop and/or review its strategic marketing plan. For maximum effectiveness, a brand supports and is in sync with the goals and strategies outlined in the corporate marketing plan. The plan should be tailored to the specific target market.

Building a recognizable corporate “mark”, inviting typographic treatment, consistent “look” and a distinct tagline is the foundation for a successful rebranding campaign. Indeed, establishing a consistent brand promotes customer loyalty and makes a product or service easily identifiable and memorable. To survive today’s competitive marketplace, your firm needs to “outshine” the competition in a global market.

A brand refresh should have the following strategic objectives:

    • Increasing Patronage of the brand
    • Increasing (Brand) Awareness
    • Improving a Positive Perception
    • Improving Communication
    • Rejuvenating the Customer Experience
    • Instilling Confidence
    • Improving Retention of the Brand as Memorable
    • Improving Internal (Employee) Morale, Culture and Self-Esteem
    • Generating Internal Enthusiasm and Pride among Employees

Instilling these objectives will put you on the road to building an effective brand.

One thought on “Corporate Branding

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s