A New Year Design Manifesto

springtime landscape

Here’s a list of resolutions to help you start out designing a successful New Year:

I WILL print less, digitize more…In this age of green, we can only move to greater use of online e-publications that have little impact on the environment. That does not mean that we should abandon print completely, but rather we should use it were we can have the greatest impact. Such effective uses include annual reports, car catalogs or product brochures and some direct mail pieces.
I WILL produce sustainable events that employ digital invitations, reusable directional signage, recyclable tableware, hand-printed nametags. Attendees might also be encouraged to use ridesharing or alternative fuel vehicles to reach the event.  Include commute options with the invitation.
I WILL design for cell phones, tablets and desktops with responsive design that adjusts to the device.
I WILL not print 2-color materials. Four-color printing gives so much more bang for the buck especially with the widespread use of digital printing.
I WILL design with clean, uncluttered and simple layouts with lots of white space.
I WILL use infographics to display data and I will skip the boring charts, graphs and tables. No one reads them.
I WILL refuse to use clipart.
I WILL refrain from using stock photos that have not been customized or altered. This consists of modifying photos so that they are unique to your publication or website.  This prevents them from reappearing in another publication and avoid the use of a stale prefabricated, canned image.
I WILL try to use PowerPoint less frequently for my presentations. In my opinion, it is dated and trite. I will try other programs such as Adobe Keynote or programs such as Adobe Muse to provide interactivity. Simple talking points with a few visuals are often enough. Why put the audience to sleep? If I do use PowerPoint, I will limit my presentations to five words per slide, and I will not repeat what is already visible on the screen. Try something new and original.
I WILL design websites that are informational and functional, rather than complex works of art. The days of websites driven by special effects and animated graphics are long gone.
I WILL create communications that show diversity and inclusivity in the use of photos.
I WILL strive to create publications that have a localized feel to better tie products and services to the community
I WILL strive develop publications which promote giving back to the community or that have a charitable component.
I WILL print on recycled papers using vegetable-based inks.
I WILL, I CAN AND I PROMISE to create better and more enriching communications.

Make 2016 the best it can be. Art makes life livable.

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