A Few Shades of Grey: Adding Graphical Portraits to a Publication

boomer-living-1 Creating an effective corporate communication involves lots of creative experimentation to make your publication fresh and inviting. The graphics play an important part in making the publication visually intriguing. Adding special visual effects can make the publication more exciting to read and to follow.

We developed a special effect that involves converting portraiture to just a few shades of grey or gradations of one or two colors. It get away from the standard photo treatment and takes your publication one step further into the creative realm.  But it needs to be the right audience for a slightly more creative approach.

We used close-up portraits, especially of people with lots of character lines or distinctive features. This effect works great for newsletters about people, healthcare, living styles, baby boomers, seniors, authors, artists, and performers, to name a few.  It also works great for biographies.

Pictured above and below are some samples of newsletters using this effect.

authioor-notes-1

To find out more about how we can help create an effective newsletter, e-publication, or invitation for your firm or organization, contact HWDS at hwdesign@west.net.

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