A silhouette is a single color image that is featureless in the center but which has the outline of a person, place or thing being depicted. Indeed, the dark silhouette of a building in a city skyline can stand out boldly against the early morning sunrise or afternoon sunset.
Silhouettes used in publications make great elements for wrapping text around. We add color and texture to give these graphical elements extra character and to go one-step beyond being clip-art. Here’s some examples of effective newsletter designs that use silhouetted images.
Here’s some examples of silhouettes that we have used in our client projects.
The first is a county bikeways map we designed and printed for the Ventura County Transportation Commission (VCTC). HWDS created these silhouetted illustrations of cyclists and landmarks for the Ventura County Bikeways Map. The distinctive landmarks can be seen throughout the county while riding on the bike paths. This map was printed using a series of fluorescent inks.
The second is a promotion for the Library Foundation of Los Angeles. HWDS created the illustrations and layouts of newspaper ads, brochures, posters, banners and premium items as part of a campaign to promote teen filmmaking and reading through the Los Angeles Library. In this case, we created silhouetted illustrations but then went a step further and added back in some minimal elements to help provide definition and to add depth.
So go ahead and shape up! You’ll be glad you did. After all, silhouettes can draw the reader’s eye to your publication and can shape up a newsletter or other publication, either online or for print.
To find out more about how we can help create an effective newsletter, e-publication, or invitation for your firm or organization, contact HWDS at firstname.lastname@example.org.