Let’s Face It—Testimonials Add Great Buzz

Testimonials are terrific additions to any newsletter. They add credibility and allow for that special personal touch where readers can relate to one another and feel “connected.”

Chit Chat1

Chit Cha2

Chit Cha3

Simply add some illustrations of people chit-chatting about the publication.  They can comment on the publication’s benefits and what it offers. It can take the form of a single column or pull quotes scattered throughout the publication. The “talking heads” should be drawn in a whimsical style to give a lighter touch and to make the publication more user-friendly. We drew these illustrations by hand, digitized the art and added color using various software packages.

Below you will find a sample of a column treatment in a newsletter layout.

Chit-Chat

Adding a testimonial column can help gain the interest of the audience. Indeed, people enjoy reading compliments and little snippets about how things are going in the lives of people with similar interests. What a great way to create some positive buzz about your publication!

You can also gather feedback from tweets from Twitter.  Just stay connected on social media and you will have plenty of content to use.

Here’s an example of a book cover that I illustrated using “talking heads.”  Talk Your Head Off was published by Pearson Education and can be ordered online. This publication teaches good conversational skills to people learning English.

"Talk Your Head Off", © Pearson Education. Written by Brana West and illustrated by Harlan West.

“Talk Your Head Off”, © Pearson Education. Written by Brana West and illustrated by Harlan West.

So go ahead and up the chatter.  You’ll be glad you did.  After all, compliments usually reap great benefits.

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To find out more about how we can help create an effective newsletter, e-publication, or invitation for your firm or organization, contact HWDS at hwdesign@west.net.

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