Jumping Off the Edge

At HWDS, we often like to break out of the box. Recently, we have been adding unique edge treatments to photos.  These border effects can spice up any publication. Our goal is always to remain fresh, especially when creating monthly newsletters.

Too often we see photos with the standard rectangular or square shape.  As a result, we started jumping beyond the edge and adding an unusual graphical element as a border.

Here’s some examples of special effects that we created for the edges of photos.

1) The Curve Effect.  Here a curved band of color defines the bottom edge of the photo.  This is a great technique for newsletters on tropical vacations, beaches or summer fun.

curveborder

2) The Bubble Effect. These bubble shapes define the edge of photos.  This is a great technique for newsletters or publications on water issues.

bubbletreatment

3) The Star Effect.  These star shapes create an interesting edge for any photo.  Stars are wonderful elements to use for newsletters or articles that require a celebratory theme.

starborderpsd

4) The Type Effect. Here, the type is filled with the image and is actually an extension of the scene.  This is a great technique for newsletters on travel, tourism or special events.

typeborder

For the newsletter below, we used the bubble effect. This effect works well when the newsletter has lots of white space.  A fun type treatment that works well with the waves in the water was also used for this design.

We believe that it is best not to mix to many special effects in the same publication. Consistency and simplicity of design is critical to creating a successful corporate communication. In fact, we adhere to this approach with all the designs we create for our clients.

Newsletter sample using the bubble effect

Newsletter sample using the bubble effect

To find out more about how we can help create an interesting edge effect for your company’s newsletter, collateral or e-publication, contact HWDS at hwdesign@west.net.

Go ahead take a risk and straddle the edge!  You’ll be glad that you did.

2 thoughts on “Jumping Off the Edge

  1. Love the new ideas. Very creative. Would look fabuloso on any company brochure, newsletter, or annual report.

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