Creating Effective Newsletters: Tip #4—Add directional signposts to the front of your newsletter

“Tease” or induce your readers with snippets of inside articles. Your goal, as a publisher of the newsletter, is to get your subscribers to read on from the front page. Try adding a Table of Contents or “Inside Box” to the cover page. Include “teaser” tabs to draw people to certain “featured stories. These are graphical elements with or without photos that provide page numbers or the title of articles on the remaining pages. Below, we have included some samples of these valuable tools. In short, these directional signposts act to orient your readers and can encourage them to delve further into the publication.

TofCTeaserTabs

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s