Creating Effective Newsletters: Tip #4—Add directional signposts to the front of your newsletter

“Tease” or induce your readers with snippets of inside articles. Your goal, as a publisher of the newsletter, is to get your subscribers to read on from the front page. Try adding a Table of Contents or “Inside Box” to the cover page. Include “teaser” tabs to draw people to certain “featured stories. These are graphical elements with or without photos that provide page numbers or the title of articles on the remaining pages. Below, we have included some samples of these valuable tools. In short, these directional signposts act to orient your readers and can encourage them to delve further into the publication.


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